Preservatives with Purpose

An integrated campaign demonstrating Panera’s commitment to clean food by putting artificial preservatives back where they belong. In things like paint, rubber, varnish and fireworks.

FACEBOOK LIVE

400,000 people tuned in to watch the Johnston City fireworks on Facebook Live.

BOYS & GIRLS CLUB

For the first installment of Preservatives with Purpose, we used artificial preservatives to transform a rundown Boys & Girls club.

OOH

Preservative laden paint was used in outdoor placements.