Uber Eats

BUILD YOUR OWN SUPER BOWL COMMERCIAL

Is football just one big plot to sell food?

We let America decide by letting fans build their own Super Bowl commercial in the Uber Eats app, just like you'd build a burrito bowl. They could pick their celebrity cameos, sprinkle in their favorite pieces of "evidence," and cook up one of over 1,000 possible commercials to build their case.

The result was Uber Eats' biggest-ever Super Bowl sales day, a Cannes Lions Grand Prix, and a D&AD Yellow Pencil.